PistachioB2B growth has a missing middle.
For years the playbook was simple. Buy ads, chase rankings, fill the funnel. That worked when attention was cheap and buyers were patient. Neither is true now.
Your buyer ignores the ads, skips the gated PDF, and makes up their mind long before they ever talk to sales. They trust people. A logo does almost nothing on its own anymore. They trust the founder who taught them something useful, the newsletter they actually open, the voice that shows up every week without asking for anything back.
That trust is the part almost nobody builds.
Companies are great at getting attention on social, and great at closing once someone is ready. The long middle, where a stranger slowly decides you're worth betting on, sits empty. It has no owner and no one measuring it. That middle is the whole reason Pistachio exists.
I learned this growing audiences for other people. I took The Daily Aus from a standing start to 180,000 subscribers in ten months. I ran paid subscriptions at Mamamia from launch to 30,000. I launched newsletters for some of the biggest media brands in the world, like BuzzFeed and LadBible. Media companies understand something most marketing teams miss. An audience is earned, then kept.
So that's what we build for B2B startups. An owned audience that compounds.
A newsletter at the centre, the one channel you truly own. Founder content and lead magnets feeding it. Every piece of it measured in real pipeline.
We keep the client list short on purpose, so you work directly with me and the people doing the work. And we run the same playbook on ourselves. Brand Chemistry is our own newsletter, with 120,000+ readers and open rates north of 50%. If it didn't work, you'd see it here first.
If you're tired of making noise and you want to build something that lasts, let's talk.
