PistachioB2B growth has a missing middle.
For years the playbook was simple. Buy ads, chase rankings, fill the funnel. That worked when attention was cheap and buyers were patient. Neither is true now.
Ads and gated assets can create attention, but they rarely build trust on their own. Your buyer makes up their mind long before they ever talk to sales. They trust people. A logo does almost nothing on its own anymore. They trust the founder who taught them something useful, the newsletter they look forward to, the voice that shows up every week without asking for anything back.
That trust is the hardest part to build.
Getting noticed is hard. Keeping that attention through the long middle, while a stranger slowly decides you're worth betting on, is harder. That middle is where trust gets built, and it's the whole reason Pistachio exists.
I learned this growing audiences for other people. I took The Daily Aus from a standing start to 180,000 subscribers in ten months. I ran paid subscriptions at Mamamia from launch to 30,000. I led newsletter strategy for some of the biggest media brands in the world, launching the Australian newsletters for BuzzFeed, Tasty and LadBible. Media companies understand something most marketing teams miss. An audience is earned, then kept.
So that's what we build for B2B companies. An owned audience that compounds.
Founder content that finds the right buyers. A newsletter that keeps them close until they're ready. Every piece of it measured in real pipeline.
We keep the client list short on purpose, so you work directly with me and the people doing the work. And we run the same playbook on ourselves. Brand Chemistry is our own newsletter, with 120,000+ readers and open rates north of 50%. If it didn't work, you'd see it here first.
If you're tired of making noise and you want to build something that lasts, let's talk.
