Proof, in pipeline and revenue.

$250k ARR in pipeline

Atono is a work management platform for product teams. They came to us with an ad-hoc Substack, no real rhythm, and under 100 subscribers. We rebuilt it from the ground up, with a clear editorial identity, a weekly cadence, and content their audience genuinely wanted.

• 60%+ open rates
• 20,000+ organic views in six months
• One lead magnet drove around $250k ARR in pipeline, with the newsletter nurturing everyone not ready to buy yet
• The sales team now uses the newsletter for enablement

“Working with Pistachio has been really easy. They're responsive, it takes a load off my plate, and all I have to do is give feedback, the rest is just handled.”

60% open rate more than double the average

TestFeed is an AI startup building synthetic audiences. They went viral on X, then watched the hype fade in days. We built them a waitlist and a weekly build-in-public newsletter, sharing screenshots, recordings, and early-user reactions, including the honest moments like a launch delay.

• 60% open rate, more than double the average
• A 1,500-person waitlist that turned into engaged beta testers
• An audience who understood the problem, in the founder's words

“We needed an audience before launch, but more than that, we needed the right audience of people who actually understood the problem we were solving. This nurture campaign did exactly that. Instead of just collecting email addresses, we were educating people about pain points and building credibility at the same time. The team managed the entire process, which was a lifesaver during those chaotic pre-launch weeks. When those people converted into engaged beta testers, it validated everything. I couldn't recommend Pistachio more for startups that need to engage an audience of customers.”