PistachioWe turn your email list into a lead nurture machine.
B2B buying cycles run for months, and 95% of your buyers aren't in market at any given timei. A newsletter keeps you top of mind for all of them, so when they're ready to buy, you're the name they already trust. We build and run it end to end.
Which sounds like you?
“We keep meaning to start one.”
Everyone agrees you should own your audience. Nobody has the hours to name it, plan it, write it and keep it going.
“We had one, then we got busy.”
It started strong, then the cadence slipped. Now it goes out when someone finds the time, and the engagement rates show it.
“We've just raised and need a real content motion.”
Investors want pipeline, and paid spend is a depreciating asset. An audience you own is the compounding return, and it's already there when the big launch moment arrives.
“Honestly, we just want leads.”
Fair. The newsletter keeps you in front of buyers until they're ready to talk, and gives them an easy reason to reply when they are. It also hands your sales team something worth sending prospects mid-deal.
Stay top of mind for the whole buying cycle.
B2B buying cycles are long. A buyer might find you today and not be ready to talk for a year. Without a way to stay in touch, they forget you in between. That's the impact of a missing middle.
A newsletter is the one channel you own outright. No algorithm decides who sees it, and it keeps you in front of future buyers every week, so when they're in market, you're the name they already trust.
How it runs
Your first issue goes out within weeks, and it keeps going out consistently from there. You give feedback, and we handle everything else.
Built from your expertise
Interviews with the people in your company who know what your buyers want to learn. Every issue is built from what they actually said, so it reads like an insider wrote it.
Written, designed and sent
We handle the writing, the design and the tech, in the platform you use or one we set up. Writing it well and sending it consistently is our job, so it never lands on your to-do list.
Distribution that grows it
A newsletter only grows if the right people keep finding it. We grow the list with founder content, lead magnets built from your best-performing topics, and other channels that fit your audience.
Clear monthly reporting
Each month we report on subscriber growth and engagement, plus the replies, conversations and pipeline traced back to the content.
Lists that grow, and pipeline that grows with them.
Atono came to us with an ad-hoc Substack and under 100 subscribers. We rebuilt it with a clear editorial identity and a steady cadence. One lead magnet drove around $250k in pipeline, with open rates above 60%.
“Working with Pistachio has been really easy. They're responsive, it takes a load off my plate, and all I have to do is give feedback, the rest is just handled.”
TestFeed went viral on X, then watched the hype fade in days. We built a waitlist and a weekly build-in-public newsletter that held a 60% open rate and turned readers into engaged beta testers.
“We needed an audience before launch, but more than that, we needed the right audience of people who actually understood the problem we were solving. This nurture campaign did exactly that.”
Why teams choose Pistachio
| Doing it in-house | A newsletter writer | Pistachio | |
|---|---|---|---|
| Getting started | Stuck on a hundred small decisions | You still make most of them | Decided for you before the first send |
| Your time | Hours every week, with no end date | Briefing and editing every issue | Short interviews and feedback on drafts |
| Consistency | Skipped whenever something urgent comes up | Depends on one person | A team, on a fixed cadence |
| Growing the list | A signup box on the site | Not in scope | Built into the engagement from day one |
| What you learn | Open and click rates | Open and click rates | Replies, conversations and the pipeline they lead to |
| Measured in | Opens | Opens | Conversations and pipeline |
Everything you'd ask on a first call
Do you write it, or do we?
We do. Writing, design and sending are all handled. Your team takes part in short interviews so the content carries real expertise, then gives feedback on drafts.
Will it sound like us?
Yes, because it's built from what your people actually say. Every issue starts from an interview rather than a blank page, and nothing goes out without your approval.
We only have a few hundred subscribers. Is that too small?
No. Atono's list was under 500 when one lead magnet drove around $250k in pipeline. What matters is that the readers are the right people, and growing that list is part of the work.
Which platform do you use?
Whatever you already use, whether that's Beehiiv, HubSpot, Substack or something else. If you're starting from scratch, we'll recommend one and set it up.
How often does it go out?
Fortnightly or weekly, agreed at the start based on your audience and how much there is worth saying.
Is this just a newsletter?
No. It runs as part of the whole engine from day one, alongside founder content that finds your buyers and a qualification system that turns post engagement into warm leads.
What does it cost?
It depends mostly on cadence and how much distribution sits around the newsletter. We'll send a proposal once we know what you're trying to achieve.
How long do we commit for?
Engagements start with a three-month minimum, then run month to month with 30 days' notice to adjust or pause.
Own the audience your pipeline depends on.
We work with a small number of B2B companies at a time. Book a call and we'll show you how a newsletter could keep your future buyers warm until they're ready to talk.