PistachioFounder-led content that turns LinkedIn into pipeline.
We run LinkedIn for B2B founders and executives, in their own voice. We turn a short conversation into posts that perform, so your best thinking reaches buyers while you stay focused on running the company. Every post builds an audience you own and comes back with a list of warm leads.
Which sounds like you?
“We post, but it doesn't convert.”
The posts get likes. Some even get reshared. But nobody can point to a deal that started there, so it's hard to justify the hours.
“Our founder has the opinions, not the hours.”
Great insights come up every day, on sales calls, in Slack, in customer meetings. Turning them into content people want to read takes time and an editor's eye, and neither is easy to find in-house.
“We post in bursts, then go quiet.”
A good month, then a launch or a busy quarter takes over and the feed goes dark. Every restart means rebuilding the momentum you had.
LinkedIn is great at winning attention. It's bad at keeping it.
A good post reaches the right buyer on the wrong day. 95% of B2B buyers aren't in market at any given timei, so they scroll on, with no guarantee they'll ever see your content again. Multiply that missed opportunity by every post, and most of the value founder content earns just leaks away.
That gap between attention and a sales conversation is the missing middle. We close it by pairing every post with ways to stay in front of the buyers who engaged, from warm-lead lists you can act on straight away to a newsletter that nurtures the rest.
How it runs
Your first posts go live within weeks, and the engine keeps running from there. You share your thinking and give feedback, and we handle everything else.
Content interviews
Short sessions with each person, run by us. This is where the stories and opinions come out, and every post is built from them. That's why the content sounds like you and says things only you could say.
Posts built to perform
We write, design and schedule every post, with hooks, formats and visuals chosen for how LinkedIn actually distributes content. LinkedIn is the focus, and we publish to X as well when your buyers are there. You approve everything before it goes out.
A profile that converts
Your profile is the landing page for every post. We rebuild it so a buyer who clicks through knows who you help, why you're worth following, and where to go next.
Lead nurture behind every post
A newsletter that turns impressions into email addresses, so the buyers who engage become contacts you own. It's lead nurture that keeps you in front of them until they're ready to talk. If you don't have one, we build it.
Clear monthly reporting
Each month we report against the metrics we agreed up front. What landed, who engaged, what it led to, and what changes next month.
Every post comes back with a list of warm leads.
Our proprietary system scores everyone who engages with a post against your ideal customer profile. After each one, you get the in-ICP people who engaged, and the context to start a warm conversation.
What happens when the whole engine runs.
Atono generated around a quarter of a million dollars in pipeline from a single lead magnet, with the newsletter nurturing everyone else who wasn't ready to buy yet. Their sales team now shares issues with prospects to explain the beliefs the product is built on.
“Working with Pistachio has been really easy. They're responsive, it takes a load off my plate, and all I have to do is give feedback, the rest is just handled.”
Why teams choose Pistachio
| Doing it yourself | A ghostwriter | Pistachio | |
|---|---|---|---|
| Starting point | Whatever feels right that week | Usually starts at the post | Your buyers, your people and your topics, set before the first post |
| Your profile | Written once, years ago | Rarely in scope | Rebuilt so it converts the people your posts send |
| Your time | Hours every week, and the first thing to slip | Less, but you still steer every piece | Short interviews and feedback on drafts |
| Where attention goes | Stays on LinkedIn | Stays on LinkedIn | Into an audience you own |
| Who engaged | A notification count | A notification count | A scored list of in-ICP people after every post |
| Measured in | Likes | Impressions | Conversations and pipeline |
Everything you'd ask on a first call
Will it actually sound like me?
That's what the content interviews are for. We document each person's views, stories, phrases and no-go zones before we write anything, then build every post from what you said in a session. You approve everything before it's published.
How much of my time does it take?
Very little. You join short content interviews and give feedback on drafts. We handle the writing, design, scheduling and reporting.
Why founder-led content instead of the company page?
People follow people. Refine Labs found its team's personal posts earned 2.75x the impressions and 5x the engagement of posts from its company pagei. Buyers want to hear from the people behind the product. The company page still matters too, and we can run it for you.
Can you run more than one executive?
Yes. Engagements scale by the number of people posting, from a single founder up to a wider group of executives and subject-matter experts. Our higher tiers include full content production for your company page.
How do we know it's working?
Followers and engagement are leading indicators, and we report on them. What we focus on is who engaged, the conversations it started and the pipeline it created. We're not your team if your main goal is impressions. We're your team if you want a content motion that grows the business.
Where does the newsletter fit?
95% of B2B buyers aren't in market at any given timei, so most people who engage with a post won't be ready to talk yet. The newsletter is lead nurture for them, keeping you in front of those buyers until they are. It's part of the engine from day one, and if you already have one, we plug into it.
What does it cost?
It depends mostly on how many people are posting and how often. We'll send a proposal once we know what you're trying to achieve.
How soon will we see results?
Our qualification system returns a list of in-ICP people who engaged from the first post. Within the first couple of months, the system is running consistently and a lead list follows every post. From there, the engine compounds, from social into the newsletter into pipeline.
How long do we commit for?
Engagements start with a three-month minimum, then run month to month with 30 days' notice to adjust or pause.
Put your founder's thinking to work.
We work with a small number of B2B companies at a time. Tell us who you want to reach, and we'll help you decide who should be posting and map out where the leads and pipeline would come from.